United States Plant-Based Meat Market Overview: A Growing Trend in Sustainable Eating

Plant-based meat is becoming a key component of the American diet, as more people adopt plant-based lifestyles that exclude animal-based foods. This innovative alternative combines ingredients in novel ways to replicate the full culinary experience of meat—without the need for animal farming. United States Plant-Based Meat Market Rising awareness about the health benefits of plant-based diets and growing concerns for animal welfare are significant factors propelling the U.S. plant-based meat market forward.

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A major driver of this growth is the increasing prevalence of chronic illnesses linked to diet, such as heart disease, high cholesterol, and diabetes. According to the CDC, approximately 34.1 million U.S. adults aged 20-79 were living with diabetes in 2020. The market is projected to reach a valuation of USD 2.63 billion by 2027, driven by these health-conscious trends.

Consumer Trends and Market Insights

Plant-based consumption is growing across all demographics, especially among younger and more diverse age groups, who are leading the shift toward sustainable eating habits. This shift is fueled by the recognition of plant-based meat’s potential to improve health outcomes and reduce environmental impact.

Product Segments in the U.S. Plant-Based Meat Industry

The U.S. plant-based meat market includes diverse product categories such as:

• Burgers
• Sausages
• Patties
• Nuggets, Tenders & Cutlets
• Grounds
• Others

Among these, plant-based burgers have gained remarkable traction in both the foodservice and retail sectors, owing to their ability to mimic the flavor, aroma, and texture of traditional meat. Similarly, tofu, a high-protein and calcium-rich soy-based product, continues to appeal to consumers seeking a nutritious meat alternative.

Frozen Products: The Key Driver of Plant-Based Meat Sales

In terms of storage techniques, frozen plant-based meat products dominate the market due to their extended shelf life of 5-8 months and convenience. The pandemic-induced meat shortages and concerns about meat processing facilities also boosted the demand for frozen and refrigerated alternatives. Heat-and-eat options are particularly popular, aligning with the consumer preference for quick, flavorful meals.

The market is projected to grow at a CAGR of 13.86% from 2020 to 2027, underscoring the strong and sustained demand for plant-based options.

Regional Insights: Where Plant-Based Meat Thrives

In Western America, cities like Los Angeles, Houston, and Phoenix lead the way with numerous specialty restaurants and cafes catering to plant-based diets. Additionally, Dallas has become a hub for affordable plant-based groceries, including soy, pea, and wheat-based alternatives. The plant-based meat industry thrives in the Hotel, Restaurant, and Café (HORECA) sector, as consumers increasingly seek plant-based options when dining out.

Market Leaders and Innovations

The U.S. plant-based meat industry is moderately consolidated, with key players such as:

• Beyond Meat
• Maple Leaf Foods
• Gardein Protein International (Pinnacle Foods)
• Morningstar Farms (Kellogg Company)
• Tyson Foods Inc.

For example, Tyson Foods launched plant-based sausages and burgers in 2021, demonstrating how traditional meat producers are diversifying their portfolios to meet consumer demand.

Market Breakdown by Key Segments

Products

1. Burgers
2. Sausages
3. Patties
4. Nuggets, Tenders & Cutlets
5. Grounds
6. Others

Product Types

1. Textured Vegetable Protein
2. Tofu & Tofu Ingredients
3. Mycoprotein
4. Seitan
5. Other Soy Products
6. Tempeh
7. Others

Sources

1. Soy
2. Wheat
3. Pea
4. Others

Storage Techniques

1. Frozen
2. Refrigerated
3. Shelf-Stable

Regions

1. West
2. North Central
3. Northeast
4. South

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